Survey research is the study of attitudes, beliefs, and
behavior of people and
their settings through questionnaires administered by mail,
and, telephone interviews, and the Internet. Such studies
range from one
question polls to large-scale studies. Sometimes they
employ panels and time
samples. They are frequently used in national and local
studies of political and
economic attitudes and reported behavior. In surveys, there
is no conscious
attempt to intervene to determine causality. They are used
to identify important
variables, to increase understanding, and sometimes to
promote a change through
user interface and built-in tools, ProtoGenie enables you
to create a
protocol custom-fitted to your survey.
ProtoGenie then guides you through the collection of data
participants – in the lab or remotely – all without
experience on your part.
As shown in the following illustration, every ProtoGenie
involves four basic components: Groups, Events, Sessions
All the actions are menu-driven, beginning with groups.
Events – treatment and measurement – are easily created.
Events are organized around groups (there is generally
in this survey) and into Sessions, using a drag and drop
ProtoGenie facilitates previewing and refining your survey
on the fly,
Implementation can be administered by you or by
using a “ticket” that contains a URL address that you can
locally or via email or via your social network of choice,
which is used
to access the ProtoGenie server and initiate a protocol.
You can review the data gathered from your survy using our
interface or you can download the data to you computer as a
A great way to get going on your own is to use a